Weekly Brochure
Mindful Chef
Weekly Field Notes
inserted into the fresh recipe boxes
“Mina is a talented writer who is very knowledgeable on many aspects of farming practices and the growing process of seasonal vegetables. Each week she helps expertly inform our customers about our local British suppliers in an entertaining and informative way. We would have no hesitation recommending her.”
– Louisa Mitchell, head of product at Mindful Chef
For those in the foodtech world, Mindful Chef doesn’t need much introduction. This healthy recipe box service is backed by Andy Murray and Victoria Pendleton and distinguishes itself with top-notch ingredients and attractive and original recipes. The weekly Field Notes are informative inserts that are sent out to 5000 customers a week, enhancing their sense of belonging to a community. The notes contain farming and health news, thoughts on sustainability, and profiles of Mindful Chef’s artisan suppliers. Customers write the team regularly to say they love the notes.
