“Mina was a valuable asset to our team. She understood our brand perfectly and has a great knowledge of food and drinks. Her copy was always thoughtfully and intelligently written, she is proactive and always worked hard to get the best return on investment.”
– Georgina Laing, MD of Salt Yard Group
“While tapas places are common, good ones are not. Salt Yard is one of the good ones. Upstairs there’s a dimly lit bar, where music throbs and drinkers nibble plates of cheese and charcuterie…. Seats are close enough together to allow for the stealing of food from the next table, a temptation which was tough to resist.” – Jay Rayner, The Guardian
As the Salt Yard Group’s interim marketing manager & copywriter, I delivered a paid social & email campaign that increased their bookings at Ember Yard by 320% during the campaign. I increased their average email open rate from 6 to 12%, oversaw their GDPR transition, did a full SEO audit of their website and helped with its restructure.